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Just sticking your toe in? bond@kemistri.ca Feeling bold? Give us a call 416-306-2995 |
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- IDENTITY CREATION >>
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Also known as, “The collars and cuffs should match”
No matter what you are selling – a product, a service, or psychic advice – you want your customers to understand what you say, trust your promises, and feel good about doing business with you. Those are the basics of creating lasting bonds between you.
Now consider the problem of identity. Who are you? Does your style fit your audience? On your business cards and invoices, does your choice of colours, fonts, pictures, graphics, paper, and ink reflect an accurate image of you? Even if it’s accurate, is it right for your audience?
On the web, are you using an off-the-shelf template and trying to pretend you are unique? Or are you actually doing something fresh and different?
The truth is that each of these things can and will affect the success of your business. We’re not saying you need anything complex (maybe you do, maybe you don’t), we’re just trying to encourage you to think the whole thing through, and give you the chance to have a cohesive, carefully designed identity – where every part fits.
- STRATEGY & POSITIONING >>
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Also known as, “Beginning at the beginning”
Whether you are launching your firm, creating, re-vamping or refreshing your brand, or simply trying to build your business, you need a good plan. And as you know, a good plan starts with a strong, well-thought-out strategy - one that takes every aspect of your business into account: your goals, your resources, your offering, your strengths and weaknesses, your competition, the state of the market, the nature of your target audience, and much, much more.
Perhaps the single most important element of that strategy is your positioning, or, put simply, where you fit in the customer’s world. A strong positioning concept will drive the formation of your mission statement, your performance promises, and ultimately, the tone and manner, look and feel, and even the content of all your communications.
If you have a strategy in place, you can trust us to follow it. If not, we’ll help you create a powerful one. The truth is that kemistri teams won’t make a move without a firm strategic understanding. It’s that important.
- ONLINE MARKETING >>
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Also known as, “You can’t bore anyone into buying anything”
Our advice is simple. Don’t be boring.
Think about how you feel when you go looking for something on the Web and then actually find a site that is:
1 Interesting, or even fascinating.
2 Totally relevant, with content that really helps you.
3 Well designed, so that everything is easy to find and getting what you want is fast.Let’s face the truth: A website based on a dull, off-the-shelf template isn’t likely to give you all three of those things, is it? So why settle for that when we can create a web presence for you that will actually work for you?
And once your site is up, will anyone find it? Is it optimized to make life easy for the search engines (SEO)? Are you using language that people actually use and keywords they will search for? Are you using every free and low-cost promotional opportunity that could work for you? Are you Twitter-ing, YouTube-ing and Facebook-ing? No? Never mind. kemistri can do all that for you and you can get back to your real work.
- OFFLINE MARKETING >>
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Also known as, “Despite what you’ve heard, print isn’t dead”
The fact that we call this section “offline marketing” is proof that the digital revolution has changed how we think about business communications. But while it’s true that traditional advertising isn’t what it used to be, it sure isn’t dead. In fact, in some categories, print and broadcast advertising is still king, and sometimes a brochure is just what you need.
The trick these days is to use the traditional channels very, very carefully. You want to send just the right messages, with clear calls to action. And above all you want to include measurable response mechanisms, so you can tell how well things are working. At kemistri, we know how to do all that, because while we live in the digital world like (almost) everyone else, we’re rooted in solid classical ground. “Best of both worlds” you might say.
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